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The moment a customer flicks on their digital screen, PFS is there. The site they peruse through to find just the right gift for mum, the page they trust payment information with, the branded package they open when it’s delivered to their doorstep. Every touchpoint of the customer's journey is thoughtfully constructed by us, designed with the shopper in mind. From creating eCommerce sites to picking and packing orders, we provide the technology and services needed for retailers and brands to power their online business. Our mission is complete only when our clients’ shoppers have received an outstanding online experience.


Cut from the cloth of an international wholesale distributor, PFS was established in 1994 to provide customer care and logistics services to clients in the budding eCommerce industry. Over time, we have developed alongside the industry, bringing in professional services to round out our operations offering. Today, this blend of services makes us the only platform-agnostic Global Commerce Service Provider in the market.


JAN '94

PFSweb, Inc. Founded

Born from a wholesale distributor of computer and office automation supplies, PFSweb, Inc. was founded by former CEO Mark Layton and was initially created to perform order processing, fulfilment and call centre services for retailers as the demand for outsourcing grew in the market.

JAN '99

International Expansion

In order to help our clients expand their geographic footprint, PFSweb established distribution and call centres in Liege, Belgium and Toronto, Canada. Our clients could now service their customers with a localised offering in these respective markets.

DEC '99

Initial Public Offering

Our IPO was on 2 December 1999. We are currently still traded on the NASDAQ Exchange (PFSW). Click here for more investor related information.

AUG '08

End-to-End Solution Launched

PFSweb developed a new solution that combined the company’s experienced order management, order fulfilment, and call centre services together with new eCommerce web development services to create a complete eCommerce solution to address the specific needs of clients and their customers.

SEP '09

Interactive Marketing Services Launched

PFSweb formally created a digital marketing department to help clients deploy email marketing, web analytics and product merchandising services. This included partnerships with specific best-in-breed marketing technology providers.

MAR '13

Michael Willoughby Named CEO

Previously the Vice President of eCommerce and President of PFSweb, Michael (Mike) Willoughby was named CEO in 2013. Mike’s extensive background in technology and unrivalled company tenure made him the perfect fit to lead PFSweb.

SEP '14

Acquisition of REV Solutions, Inc.

PFSweb acquired REV, an eCommerce systems integrator based in Minnesota, to enhance the company’s technology service offering, accelerating growth within the professional services segment. REV not only expanded our Demandware development capabilities but also added Oracle Commerce to our family of offerings.

SEP '14

Acquisition of LiveAreaLabs

PFSweb acquired LiveAreaLabs, a digital creative agency based in Seattle, broadening the company’s agency capabilities to support our legacy of digital marketing capabilities. This included strategy, creative and UX design offerings. Now branded as LiveArea, our in-house agency can deliver premium shopping experiences for clients.

JUN '15

Acquisition of MODA

PFSweb acquired MODA, a London-based eCommerce systems integrator, further enhancing our technology and agency services offerings for the UK market. MODA expanded our Demandware development capabilities and added Magento to our technology offerings.

AUG '15

Acquisition of CrossView

PFSweb acquired CrossView, an eCommerce systems integrator and strategy firm, enhancing our technology service offering by adding IBM Commerce and SAP Hybris practices to the business. This acquisition solidified our position in the marketplace as the only provider of end-to-end eCommerce technology solutions that supports all five major eCommerce software platforms.

NOV '15

Consulting Practice Launched

PFSweb announced the development of a Strategic Commerce Consulting practice specifically designed to engage with our clients more strategically and much earlier in their commerce journey. These new services for both B2B and B2C brands are designed to help clients realise their business’ full digital potential.

JUN '16

Acquisition of Conexus

PFSweb acquired Conexus, a UK based eCommerce systems integrator, to enhance our technology service offering on the SAP Hybris software platform. Similar to the MODA acquisition, Conexus' strong footprint in the UK further solidifies our status as a leading SAP Hybris integrator.

SEP '16

Brand Refresh

PFSweb officially unveiled a brand refresh for our corporate and agency brands. We are now simply known as “PFS” and “LiveArea,” with new logos to match our savvy, forward-thinking abilities well positioned to compete in multiple segments of commerce.


Leading the company with their expertise, knowledge and hard‑earned tenure, our company executives emphasise the daily opportunity to exceed our clients’ expectations, delivering Commerce Without Compromise.


PFS is a Global Commerce Services company creating exceptional Client and Customer experiences!